A brand is designed to simplify complex concepts. But in the real world, simplification isn’t always smart.
Britain voted with
Brexit, Trump, and the brand of over simplicity
Think pieces
23 things artificially intelligent computers can do better/faster/cheaper than you can
Predict the weather
Read an X-ray
Play Go
Correct spelling
Figure out the P&L of a large company
Pick a
Brand building in India – strategic imperatives
India’s beauty and attractiveness lies in its complexity and diversity.
Facts alone aren’t enough to change people’s minds
Shortly before the 2016 US presidential election, a nuclear bomb hit the Trump campaign. A video showing Trump making sexist
The Usual Suspects
“When your values are clear to you, making decisions becomes easier” Roy E. Disney
Does the marketing industry have a marketing problem?
Attracting and retaining talent in an era of exponential change is a global challenge...
Marketing Leader of the Year 2017 Poll
Presenting the shortlist for The Marketing Society Marketing Leader of the Year 2017.
Marketing Society Fellow Mark Price, releases new book
Marketing Society Fellow, Mark Price releases new book 'Fairness for All : Unlocking the Power of Employee Engagement'
Why China is ripe for semiotic insight
China is as large as it is complicated, and it is studied as much as it is misunderstood. I
Being National Geographic in the era of Trump
Purpose’ is one of the defining marketing buzzwords of our time.
With populism on the march across Western Europe
When tribal adherence becomes toxic
We see it all the time. Someone gets caught cheating, or breaking a social taboo, or undermining the fabric of
Talk, don’t talk, walk, don’t walk
If you’ve read the marketing press recently you probably have the impression that every brand has a ‘purpose’...
Colorcomm's Lauren Wesley Wilson on the power of a diverse workforce
The recent Presidential election ignited a national debate on gender and diversity in our country. Never before were topics such as how
Understanding the art of modern copywriting
Reports of the death of the copywriter in the digital era are greatly exaggerated. Yes, the nature of our industry
Dream big, and let your passion shine
A couple of years ago, I spent the day with Sir Richard Branson. I wanted to know what drives one of
Emotionally attractive
We spend a lot of time talking about celebrities and how attractive they are. Paul Newman's blue eyes, how tall
Guinness, an African original
With business for the brand split equally between developed and emerging markets, we will be looking at their strategy in
Advertising is Not Voodoo
Because the universe speaks to us through coincidence, or because of the Baader-Meinhof phenomenon...
The new politics of branding
As the political climate continues to grow more divisive, brands are getting thrust into the middle of debates
Idea begins with I
Surprisingly so do so many of the words associated with generating and developing ideas, for example:
How not to #DiversityFail
Dr. Pepper once asked ‘What the worst that could happen?’. A question which Pepsi has apparently found the answer to.