Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...

Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15%

Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...

Those that have had the privilege to do business in the Middle East...

In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo

Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s

Fun fact: I transferred between nine different schools in my thirteen years of schooling.

It almost did my head in

The first wave I caught was in the sunset surf of Cornwall. Countless rollers methodically crashed along smooth rocks, and

Client briefs In-House Copywriter

1.  Receives Brief
2.  Reads Brief

I’m guessing Creative departments the world over say “Everyone’s a Copywriter” at least once a week. I’ve said it. You’ve

It’s not easy to be perfect. Try telling that to the Germans though!

On a scale of 1-10 how beautiful/handsome would you say you are?

He expected me to be cowed but instead I had given him a ‘clear shot at my heart’.

The new magazine Anxy has caught our attention over the past few weeks for its refreshing approach to discussing mental

Perhaps nobody epitomises old luxury quite like Imelda Marcos. She was First Lady of the Philippines for over 20 years

Multiculturalism. Even saying the word now feels dated and crass; a hangover from the 20th century. Diversity has now become new

In this article, we look at how behavioural science is helping people tackle their debts.

Credit card debt is a

It’s just before midnight on a Saturday in April, and hundreds of men and women in workout gear and runners’ headlamps are standing in the middle of an open field

A unique development experience for high potential individuals who are preparing for marketing leadership roles.

From wakeful sloths to Old Norse hangovers.

1. Sloths only sleep 8-9 hours a day.
2. Voice assistants like Apple's Siri and