It's been tough, but we've finally whittled down our shortlist for this year's Excellence Awards.
Competition was fierce and sparked
Excellence Awards 2017: The shortlist
Think pieces
MIT Media Lab's 4Ps
The 4 P's- product, peers, passion and play.
Poetic license
In Ireland a few years back they had a spate of traffic crimes.
People being booked for speeding, reckless driving
ASOS: smart social media to ‘sell more stuff’
The smart use of social media to not only build brand image but also to sell more stuff.
The magic of ‘bottle episodes’ and how they can inspire brands with zero
Last week, I was listening to The West Wing Weekly, one of my favourite podcasts (ok, ok I'm a nerd)
Could your marketing keep young dancers en pointe?
Would you like to become a Trustee of National Youth Ballet of Great Britain and help take this 30 year
Women: JWT's trends and change to watch in 2017
What a difference a year makes. As we look ahead to 2017, markets are confident, even though assumptions have been shaken and narratives overturned.
Interview with Nicci Motiang
With a rich career that stemmed from her first advertising position in media strategy at a big London agency before
Once upon a brand
I want to tell you a story ….well actually I don’t, but I wanted to get your attention.
Brand storytelling
Do you have what it takes to be a great marketing leader?
When it comes to leaders there are a few names that regularly crop up. You will have your own favourites. But a different
Why brands need to pick a side and face the consequences
It’s rare to talk about marketing without hearing the phrase ‘brand purpose’. Whether it's the world-changing Tesla, or a humble
How can brands win in the age of AI
There was a point in time where brands were the aspiration, but in our new world, brands have become entirely subservient to people.
What women watch
What women watch on YouTube goes well beyond the realms of beauty and parenting. In honor of International Women's Day
Why Facebook likes don’t drive sales
Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see
Travel and tourism: JWT's trends and change to watch in 2017
What a difference a year makes. As we look ahead to 2017, markets are confident, even though assumptions have been
Food and health: JWT's trends and change to watch in 2017
Marijuana, Nootropics, the three new proteins, quantified blood and augmented gyms.
Who is the simplest of them all?
Today’s technology giants are spending billions of pounds to define what simplicity will mean to us in the not-so-distant future:
Clark Gable’s vest: leaving a little space for luck
‘Do you love my daughter?’
‘Any guy that'd fall in love with your daughter ought to have his head examined.’
Brave your unconscious bias for a truly inclusive workplace
We know that embracing diversity in society matters, and it’s increasingly clear that it is necessary for business too. It’s vital
Gemma Greaves in CEO cookoff for everyday heroes supporting UKHarvest
This 21 March our chief exec will be cooking for 600 everyday heroes in the UK's first ever CEO cookoff.
Fight the brand flab
Like most of us over the age of forty at this time of year my thoughts have turned to personal