There is no escaping it. Surveying the marketing press over the past year it has become clear
The future of social: why you should be looking East
Think pieces
Transcreation vs translation: the art of adjusting the message between markets
Your campaign produced great results and you’re ready to take the plunge into a new market, but the copy needs
Blurring lines of ‘wellness’ brands
There was a time when health & wellness used to be mean the opposite of partying & fun. Good vs
Licked. Not Stuck.
Now you can send your letter to Hermione with David Bowie’s image on the envelope.
Who wants to be a millennial? Me.
Perhaps I’ve got a bad case of confirmation bias, but recently I’ve noticed ‘the problem with millennials’ coming up more frequently in conversation.
It isn’t magic: what Harry Potter can teach marketers
The Philosopher’s Stone hit the shelves in 1997.
How I beat the impostor syndrome
I'lll say it first. I used to have it all the time.
Do you sincerely want to make millions of pounds?
I am very conscious that the advice and tips I regularly offer might have helped you in some way (at
Pop culture for peace
This recent article from Fast Company caught our eye, as it detailed how The Flash Drives For Freedom project secretly sends cultural content across the border of North Korea
Print is dead. Long live print.
In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...
Creating YouTube ads in Hong Kong with the 'skip' button in mind
Marketers are living in a time of innovation and paradox...
Hong Kong's Foodpanda
Tucked away in a modest, but incredibly busy office in the Western district of Sheung Wan...
Paper Boat: a brand that was born distinctive
Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog...
Inspired by Indian brands...
Whilst multi-faceted Tata still leads the way, HDFC has risen from 6th place in 2014, to rank 4th with a 15%
Why is Singapore’s workforce so unhappy?
Singapore recently emerged at the bottom of a survey on the happiness of workforces around the region...
10 dudes shaping Middle East's marketing comms landscape
Those that have had the privilege to do business in the Middle East...
Biore creates own digital influencer to come across as relatable and authentic
In a bid to promote its Biore Cotton Sheets product, Biore, together with Hakuhodo
The best pranks from Hong Kong brands
Perhaps we should rename April fools’ day “spoof products launch day”, considering the impressive number of fake products
Private labels can be more powerful and profitable than classic brands
When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s
Why outsiders will help you breakthrough to the best competitive edge
Fun fact: I transferred between nine different schools in my thirteen years of schooling.
It almost did my head in
For brands, the tide is turning -The cultural current is shifting.
The first wave I caught was in the sunset surf of Cornwall. Countless rollers methodically crashed along smooth rocks, and