Based on real events. Really.
Scenario 1: The money monster
- Huge global brand Marketing Team agree they need Copywriting training
- Each team member researches options
- Marketing Manager goes with a Copywriter who’s highly recommended
- Marketing Manager calls Copywriter and discusses requirements
- Copywriter advises on bespoke training options
- Marketing Manager gets very excited about the possibilities
- Marketing Manager asks Copywriter about their availability
- Copywriter advises on availability
- Marketing Manager asks Copywriter for rates
- Copywriter provides rates
- Marketing Manager asks if Copywriter can reduce rates
- Copywriter says their rates are fixed
- Marketing Manager advises they don’t actually have enough budget for Copywriting Training
- Copywriter rolls eyes
Scenario 2: The start-up up-start
- Managing Director contacts Copywriter about their new Start-Up
- Managing Director talks about new Start-Up ambitions
- Copywriter listens patiently
- Managing Director talks about new Start-Up Copywriting requirements
- Copywriter listens patiently
- Managing Director asks if Copywriter is interested in being part of new Start-Up success
- Copywriter agrees enthusiastically
- Managing Director advises on new Start-Up Copywriting requirements
- Managing Director asks Copywriter for rates
- Copywriter provides rates
- Managing Director advises that as they’re a new Start-Up, they don’t actually have any money to pay for Copywriting yet
- Copywriter advises they can’t work for free
- Managing Director promises there’ll be plenty of work and that the Copywriter will be part of something big in the future
- Copywriter rolls eyes
Scenario 3: The budget boss
- Brand Manager briefs Copywriter
- Copywriter accepts brief and provides rates
- Brand Manager agrees to Copywriter rates
- Copywriter works on brief
- Copywriter and Brand Manager enjoy good working relationship
- Copywriter delivers work
- Brand Manager is delighted and approves all work
- Copywriter sends invoice
- Brand Manager advises Copywriter they have no budget to pay invoice
- Copywriter advises Brand Manager they need to find budget
- Brand Manager huffs and puffs and ums and ahs
- Copywriter waits
- Brand Manager advises Copywriter they have great news – they talked Finance round and now have budget to pay invoice
- Copywriter rolls eyes
By Vikki Ross, Copywriter, Copywriting Tutor and Co-Founder of Copy Cabana.
Follow her @vikkirosswrites
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