Think pieces

Four things about #digitaltransformation

If you don’t do it yourselves, don’t complain if someone digitally transforms you, warns Russell Davies

The future of women and consumer tech

Women will control more than two-thirds of consumer wealth in the Us over the next ten years and are more likely than men to buy tablets, laptops or smartphones

Does 'brave marketing' do more harm than good?

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Dan Cullen-Shute's New Year plea is to 'stop trying to be brave'

Google survey: key industry issues 2018

What are the key challenges you face and which organisations do you think are best placed to inform and inspire?

Nudging travel energy consciousness

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Climate change is one of the most pressing issues in our society today.

To reduce and minimise the devastating losses

Hands that wash dishes

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This is the year for action, writes Jo Arden

The brave approach to launching a product

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Have you heard? Brave is the new black. 

The role of failure in brave marketing

Why not reframe failure so that the discussion is focused on ROI?

The Marketing Society Middle East

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Having been the UK's most influential network of senior marketers since 1959...

Five simple take-aways from 2017

The Challenger Project explore the five learnings from 2017 so that 2018 can be your year.

Targeting behavior to change behavior

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The model behind most advertising relies on a seemingly common-sense cognitive cascade. If a company can get access to an

2017 – the year that shook our industry

'Is the industry under threat or on the brink of greater opportunity?' Possible London's CSO looks into the marketing headlines of 2017.

Brands are getting real… and getting it right!

Creative Culture explores 2017's best Christmas campaigns

Who wants to be a livestreaming millionaire?

China’s livestreaming influencers are attracting huge audiences, writes Duncan Bell.

Is your brand in touch with its spiritual side?

So from crystals to covens, what does the new mysticism mean? writes Salt of the Earth, Founder

The triumph of simple joy at Christmas

They may not remember what you did but they will never ever forget how you made them feel

Letter from London – Try before you buy?

What can we learn from Accenture's acquisitions in 2017?

Inspired Us: The shed and Loving Vincent

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By Creature London

Inspired Us: A (more) diverse and (less) materialistic Christmas

Creative Brief on the festive season, health care and the power of a tweet.

Modern laziness

'Modern lazy avoids emotional labor', writes Seth Godin

Make diversity more than talk

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Enough with all the nodding around the need for diversity (especially nodding off through boredom). Here’s how we can make it more than just talk.