This week, Mountain Dew’s use of Oculus Rift tech caught Joss Davidge's eye.

Most brand managers want their brand to evoke strong feelings. We naturally want our customers to like the brand, to

This week, the experiential offerings surrounding Halloween caught Joss Davidge's eye.

It is one of life’s divine little ironies that Ad agencies, for the most part, are not very good at marketing themselves.

When I was at client I used to urge my team to judge ideas by reacting like a consumer.

Take the Beijing subway one station past the Guomao Zhan (or International Trade Station) stop. From there, walk outside and

Beefeater is the only international brand still producing its gin in London. The brand is evidently – and rightly -

I have been invited to a dinner discussion that intrigues me.  The question to be discussed with the assemblage –

The debate of supremacy between the medium and the message is as old as the industry itself. It certainly seems

Keith Weed, CMO at Unilever suggests the tides have turned and the perfect storm of media fragmentation...

The WISE Campaign was set up 30 years ago to promote female talent in science, technology, engineering and...

It has hit another major snag. Its latest set of ads, promoting the new structure of the deal, has been

I’ve just seen the new work for Argos from CHI. Bravo. Seriously. Brand reappraisal is bloody hard. You often have to start...

At the core of every brand beats a living and ever-evolving identity. The more meaningful a consumer perceives...

This week, The North Face’s sudden sporting challenge for its customers has caught Joss Davidge's eye.

Colin Wheeler is Managing Partner at the strategy and marketing communications company CWMarketing Limited. We caught up with Colin to

The new category at the London International Awards is, in my increasingly humbled post judging opinion, the hardest category to

You’ve heard of the ALS Ice Bucket Challenge which went viral in June, but have you heard of Aymotrophic Lateral

Marketing to children is not all fun and games. In fact, beneath the brightly coloured characters a battle is continually raging...

Debates over market research technologies can seem to the weary observer to come down to a battle between Technophiles and