WeChat is a mobile-based social network through which users can call, text and share content, as well as opt-in to

It was all about nostalgia. As England and Ireland were rocked by IRA bombs, brands offered some light relief. We

The Olympics was always going to end up as a marketing battleground, however around 18 months on, it has been

Last week my printer ceased printing. No amount of kicking and swearing could make it budge. With no warning, it

Creative awards season is nearly upon us again. And therefore I imagine that we’ll also reopen the debate as to

‘Wear the Rose’ is a fully-immersive, virtual reality experience that, using Oculus Rift technology, lets you ‘train’ with the England

Do you agree with Helen? There are always doors that are just open but, sometimes they need a little bit

When people have flown halfway around the world to visit orangutans in their natural habitat they want to do more

It seems that strategic partnerships between companies and charities are all the rage. Whether it’s P&G’s Pampers brand and UNICEF’s

Adult Swim is taking its message on tour with an eye-catching 40ft inflatable castle designed to engage its key demographic

There are various approaches that fold mobile into the website development process, each with their own philosophy and benefits. However

Sitting in a very productive sustainability strategy session just before Christmas, I was struck that we are entering a new

How Mondelez owned belVita is using a quirky sense of fun to get people talking with a great integrated campaign

The Internet doesn’t care about your marketing. Online pioneer John Gilmore once said, 'The Net interprets censorship as damage and

27,000 thought leaders and professionals were asked who they trusted and why? So I asked myself, who do I trust

Technology can no longer be considered as an afterthought in marketing. It has been embraced by mass culture and integrated

This blog is a cheat since it is not my own thinking. But I feel the role of Market Leader

Behavioural economics is a hot topic these days and you’ve probably come across its application in a variety of everyday

It’s not quite clear what he meant by this. But if his statement is simply another (admittedly more eloquent)

A large contingent from the wealthiest and highest spending consumer group the world has ever known will be visiting Britain

How J.P. Morgan helped bring squash into the limelight at Grand Central station.

This week, an out of the ordinary