Think pieces

What makes the Super Bowl so super?

I moved from Britain to the US 10 years ago. With the move came lots of new culture and also

Are you ready for the rise of mobile storytelling?

It may not be earmarked in any record books, but 2013 was a monumental year for mobile devices. Total smartphone

Asia-Pacific marketers face hurdles to meet goals

Social media, smartphones, the mobile Web, always-on access to information—these influences are changing...

Why China is losing its (lip) gloss for some Western brands

But there are some clear reasons why these two brands won't be last to bow out, writes ex-Gillette and Diageo

Hot campaigns in Russia

This month we’ve turned our attention to Russia, where tensions over gay marriage are set to reach fever pitch in

Give that man a Bell’s

Not for the first time my attention is drawn away from the world of marketing technology and the game-changing developments

Americans work. And they talk about work.

The typical successful American probably isn’t, in reality, any more productive than your typical successful Brit, or any other nationality

Coca-Cola and Florida brighten up the commute

Joss Davidge, Managing Partner of brand experience agency BEcause, continues his weekly search for stand out marketing campaigns. This

Copyediting, line editing and the other kind

The copyeditor will fix a misstated fact, spot a typo and get your prose clean.

The line editor will rearrange

Hot campaigns in Brazil

2014 is a big year for sport and nothing bigger than the football World Cup.

Brazil have the exciting chance

Don’t cover it up

Domestic violence is an increasing issue for young women, studies show that 50% of young women in the UK have

Digital tastes of umami

Let's wait a moment before I explain why I think online and social media have an umami taste.

From privacy to spam walls

On the street, flocks of eye-in-the-sky microdrones will soon make CCTV seem as antiquated as the ’90s surveillance thriller Sliver

What can brands learn from long dead Victorian hat makers?

If I get the train into my office in Oxford Circus, I’ll often get off at Charing Cross Station and

Good grief

As the first of an ongoing series of pro bono interventions in partnership with Pimp My Cause, the #ogilvychange team

You’re a what?! Why job titles matter

I have a relationship manager at the bank. I wonder what relationship he’s managing. Is that unfair? Here’s a bank trying to do better. The problem with their monthly courtesy call is that it is content-free.

IKEA gets people talking... again

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great

Heineken fuelled karaoke reaches millions

Continuing his weekly quest for great marketing ideas, Joss Davidge, managing partner of brand experience agency BEcause, highlights some great

That special ingredient

Someone gave my wife a 1960 edition of Vogue Magazine (yes you can figure out why but please keep your inferences to yourself) and I could not resist having a quick thumb through purely to check out the ads.

Top 5 innovative campaigns from 2013

With the arrival of 2014 we thought it might be interesting to look back at some of the UK’s most

Do you love your customers?

There are two ways people think about this:

  • We love our customers because they pay us money. (Inherent here is