Beer giant Bud Light has built up a strong reputation for its outsized experiential activations. Aimed at young and predominantly male drinkers...
Bud Light’s heavyweight brand experiences
Think pieces
Giving makeup a meaningful makeover
Makeup is being used as a hook by an inspiring social enterprise to help teenage girls to build their confidence
Three marketing lessons from Broadway
Almost all the casting, play selection and advertising done for Broadway shows is designed to appeal to tourists...
Two can do (almost) anything
This legendary campaign by SH Benson for Guinness first saw the light of day in the late 1920’s, with none
The conscious consumers of America
According to a recent report by BBMG, nearly nine in ten Americans say the words 'conscious consumer' describe them
Suspicious Minds!
Coca-Cola posted this video on 7 May, a short film made by Y&R in Dubai. When I last looked, it had been viewed more than 2 million times.
Are you feeling it?
Mark Twain once said that 'Any emotion, if it is sincere, is involuntary'. This statement was substantiated by Daniel Kahneman who famously determined that human...
3 clever World Cup ambush ideas
Joss Davidge, Managing Partner of brand experience agency BEcause, is always on the look out for clever marketing campaigns that stand out from the crowd.
Simply not the best
George Best was undoubtedly one of the greatest footballers ever.
He had a talent like no one else, before or
Now that’s what I call an idea
The concept of a compilation of recent hit singles is not new; since the early 1970s two telemarketing companies, K-tel
His name was Diversity...
The middle of nowhere takes a long time to get to. Especially when it’s in Devon, and you’re in London. But it was worth it.
In Notes: Nudge and steer charitable giving
In regular Marketing Society blogger Crawford Hollingworth's recent article Five Insights from Behavioural Sciences to Nudge and Steer Charitable Giving
Experiential for automotive
Volkswagen used a hard-hitting experiential activation to drive home its road safety message in China this week.
Worldview and stories
Why did McDonald's post signs saying, 'More than a billion sold'? Why do some people pay big money to go to galas...
Yes, we Cannes (and we should)
The Cannes Festival is upon us. And therefore so is the usual social media frenzy of folks in adland slagging it off.
I have just come out of a fantastic meeting
You are quite right. I made it up. People simply don’t talk that way – fantastic meetings are rarer than hen’s teeth.
Innovation - not quite what you think?
On 20 May, we hosted another dinner for The Marketing Society B2B group. The evening’s discussion focused on innovation and disruption in B2B marketing...
The problem with hit radio
When you only listen to the top 40, you're letting the crowd decide what you hear. And if you consume nothing but...
Global Creative Hotspots: Asia
Indian brands are reimagining content and the platforms for engaging them.
Anand Narang, marketing director, Huawei Consumer Business Group, India
A star is born (but so too is a Cow, a Dog and a Question mark)
Boston Consulting Group is one of the world’s leading management consulting firms and as such serves as an advisor to
Cadbury’s tasty augmented reality game
This week he’s choc-a-hoop with confectionery giant, Cadbury whose latest activation turned heads at London Waterloo station.
Cadbury commandeered the