I'm a big fan of feedback. Understanding how others see you, and hearing how you can improve is a critical part of personal development.
Beware feedback
Think pieces
Would you reveal everything on the web?
Toronto-based gold mining company Goldcorp was in trouble. Besieged by strikes and lingering debts...
The busyness of business is a big problem
Are you busy? After ‘how are you?’ it’s probably the commonest greeting these days. I guess we all want to be busy...
How brands grow – a higher form of ignorance?
'Information without perspective is just a higher form of ignorance' - Theodore Dalrymple.
Immersive Ear Love Palace is music to marketers’ ears
Ears sure do go through a lot. Be it enduring the 7am drilling from the nearby building site, your neighbour’s penchant...
Two elements of an apology
'We're sorry that your flight was cancelled. This must have truly messed up your day, sir.' That's a statement of compassion.
Tesco: the dark side of a company’s DNA
The discovery by Crick and Watson of the DNA molecule that encodes the genetic instructions used in the development...
Hot Chip 3 – can you pick a winner?
If only. But you need some basis for deciding who you’ll spend your valuable time with. That depends of course
Ralph Lauren’s fans become ‘part of the art’
This week, Ralph Lauren’s bid to involve its fans in its creative campaign has caught his eye.
Whatever, USA: How Bud Light created its very own branded town
Bud Light’s complete makeover – and takeover - of a town in Colorado caught his eye this week.
Building a purposeful brand
In today’s increasingly competitive and complex marketplaces, having a great product is no longer enough to win.
That’s not
How your marketing skills can prevent the bullying of disabled children
Sky Badger builds bridges between disabled children and the charities and services available to help. They find everything from disabled
Lies, damn lies and adverts – does it matter?
I’ve just seen the new work for Virgin Trains – 'Arrive Awesome'. As someone who occasionally has the need to
There's more to meetings than date, time, venue, agenda and attendees
Old habits die hard. What time is the meeting? How long have we got? Can everyone stay till the end
The optimism of action
It was back in 2005 that I launched the Marketing Society not-for-profit group – a small thought leadership group for
A rubbish idea?
William moved to Bridgeport, Connecticut in 1871 to start a new job managing a bakery, a branch of the Olds Baking Company of New Haven.
Why don't authors compete?
Most packaged goods companies would kill to be the only product on the shelf, to own the category in a given store.
Shell uses ground-breaking tech in experiential installation
I’m a sucker for new technology. Whether it’s the latest iPhone model or ground-breaking technology...
China’s battle of the brands
An interesting observation in China right now is the varying success of international brands in penetrating the Chinese market.
Does humour travel across borders?
For marketers looking for a unique way to cut through the run-of-the-mill clutter, humour can be effective in building rapport.
Hot Chip 2: David and Goliath
The appetite among marketers to get close to the tech city scene is such that one enterprising chap is selling Shoreditch tours.