The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part.

We all know The Night Before Christmas, the famous poem by Clement Clarke Moore. It’s a beautiful fable of

Two genuine quotes. Both said to me. The first by a junior account executive at a former agency of mine

We all know people use their mobile phones for many things – they check their email and the weather, read news and buy books and

About 10 years ago I was working with a financial services company newly launched in the UK. They had neither

I mentioned in my last post that an old boss of mine asked me (when I returned from client-side after

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas.

This week he

If getting customers is half the battle, keeping them is the other half. Customer loyalty is the holy grail of

Do you find queuing stressful? For me, it’s not the waiting, it’s the uncertainty. Give me an orderly queue with

We often can't help but point out the irritating habits of others…'You never turn the lights off..', 'Could you put

Christmas is a crucial time for charities and social enterprises. As well as raising funds and inspiring new supporters, they

If, like me, you’ve joined the conversation on 3D printing slightly late, then you too would have listened in awe

Have you ever stopped to marvel at how much communication – and therefore how much persuasion – is non-verbal? Yet

Richard Curtis can persuade anyone to do anything, particularly when it comes to doing good. A life-defining moment for him

We’ve just completed some research that’s given me some food for thought and a couple of sleepless nights. Conducted with

Coke, Pepsi… iconic American brands that have travelled the world over and become a staple at every social event. For

Joss Davidge, managing partner of brand experience agency BEcause, continues his weekly quest for great marketing ideas. This week he

So much of business is about bravery. That was one of the outtakes from last month's MS conference. The bravery

When no one is looking and you're not trying, what shows on your face?

We have a default setting, an

The role of the marketing function within the broader organisation is a much-discussed topic at industry events. And The Marketing

I’ve commended the financial services industry in South Africa before in this blog as an example of best practice for