I try to keep abreast of what readers of the more prestigious business journals are blogging about. In the process

In our ever-changing industry, business models are always shifting. The notion of creating a ‘new agency model’ is thought up every five minutes.

This week he takes a look at the latest experiential activation for cult sci-fi show Almost Human.

The Soho-based installation

This year we participated in Advertising Week Europe in a big way: our sessions included a spirited debate on why

I’ve done quite a few 'naming workshops' over the years – for new products, services or companies. There are many good books written on the subject...

Joss Davidge, managing partner of brand experience agency BEcause, is always on the hunt for ripe and healthy examples of experiential marketing.

Picture yourself in a trends workshop, innovation brainstorm or scenario planning day, one day in the not-too-distant past.  Your task

Perhaps the biggest irony of Daniel Kahneman’s work on intuitive, System 1 decision-making is that it isn’t very 'System 1'

Much of our daily lives are dictated by our habits, whether they are behavioural, emotional, linguistic or even our thought

Advertising is applied creativity, it’s about ideas that serve a purpose, usually commercially but also socially. Clients come to an

When you send a hand-written letter to your best friend on the occasion of her wedding, you don't rush the

This week, he takes a look at how brands seized the opportunity to get in front of the festival-goers at

‘The Moon Under Water’ is an essay by George Orwell. It was originally published as the Saturday Essay in the

The all powerful Apple Corporation of Cuperatino California US of A is now promising to do just that. The brand

As the world of advertising and marketing continues to change at a rapid pace, many brands and agencies are moving

HHCL+Partners was THE hot agency of the 1990s. The partners appeared on the front cover of the prestigious Sunday Times

It used to be all about the big broadcast. An advert televised during prime-time was capable of achieving unparalleled levels

In a bid to attract visitors from neighbouring Australia, Tourism Tasmania transformed the front lawn of Sydney’s Museum of Contemporary

Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard