Think pieces

High spring tide of confidence this Easter

Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new

Why Louis Fernandes is marketing for good through Pimp My Cause

free

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on

The string with an idea at the end

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard

Miami’s Winter Music Conference Hotel Takeover Scene

This week, Joss takes a look at the hotel takeover scene surrounding the 29th Winter Music Conference in Miami.

A

5 of the best April Fools’ Day 2014 marketing stunts

April Fools’ Day is a great opportunity for brands to show their personalities and that they too can have a

Do blockbuster charity ads communicate the mission?

Four new mega charity TV ads have come out in the last few weeks, Save the Children, Barnardo’s, Age UK

You trust your favourite brand – but does it trust you?

A friend, let’s call him Alan, confessed to me that, through a combination of devotion to Nick Cave and a

Best global content from the Clubhouse in 2013

Over fifty years ago, a small group of senior marketers joined together with one thing on their mind - to

Why new marketing realities need new types of connection

How will marketers cope in the year that everything changes? For the panelists at LinkedIn and The Marketing Society’s The

A guide to doing something awesome

My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was

Generation Zzzzzzzzz?

The key to thriving in the 21st century is, we are often told, a readiness to adapt.

We live in

Ponies, chimps, kittens and meerkats

I’ve lost count of the amount of agency meetings I’ve been in over the last decade where someone from the

Pepsi pushes augmented reality to the MAX

People waiting at a bus stop on London’s New Oxford Street started seeing things: from tentacles rising up from the

What’s hot in Mexico right now?

With the FIFA World Cup approaching in a few short months, football has been a major topic of interest for

Talent and creativity are not the same things

You can’t teach creativity - so said Hanif Kureishi, speaking at the Bath Literary Festival a couple of weeks ago.

Neurobranding in 2014

The impact of the digital age on the marketing process has created a shift from a fixed process to something

Relabelling luxury

Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset. Luxury is

Wit and wisdom

They let me out of the Library last week. As you know, it’s where I live at the Marketing Society

‘Going East’ – overcoming barriers of entry for Western brands

A few years ago, if you were a Western brand, the word on the street was ‘Go East’. Western brands

Great Karma leads to £2 million of #marketingforgood

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of

Being good is good for business?

No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and