Driving into the South West felt like a new beginning. Spring is in the air. The sun was shining, new

Louis, director of Market Development at SAS, has been supporting Free Hype, a student club at UCL, which takes on

Ideas used to be nicely wrapped up, wrapped in movies or books or some other sort of container. The Harvard

This week, Joss takes a look at the hotel takeover scene surrounding the 29th Winter Music Conference in Miami.

A

April Fools’ Day is a great opportunity for brands to show their personalities and that they too can have a

Four new mega charity TV ads have come out in the last few weeks, Save the Children, Barnardo’s, Age UK

A friend, let’s call him Alan, confessed to me that, through a combination of devotion to Nick Cave and a

Over fifty years ago, a small group of senior marketers joined together with one thing on their mind - to

How will marketers cope in the year that everything changes? For the panelists at LinkedIn and The Marketing Society’s The

My attitude towards everything changed after a chance encounter with a remarkable, smart, sassy lady called Claire Wilson. She was

The key to thriving in the 21st century is, we are often told, a readiness to adapt.

We live in

I’ve lost count of the amount of agency meetings I’ve been in over the last decade where someone from the

People waiting at a bus stop on London’s New Oxford Street started seeing things: from tentacles rising up from the

With the FIFA World Cup approaching in a few short months, football has been a major topic of interest for

You can’t teach creativity - so said Hanif Kureishi, speaking at the Bath Literary Festival a couple of weeks ago.

The impact of the digital age on the marketing process has created a shift from a fixed process to something

Consumer engagement with luxury is evolving. A previously exclusive market is being faced with a new, inclusive mindset. Luxury is

They let me out of the Library last week. As you know, it’s where I live at the Marketing Society

A few years ago, if you were a Western brand, the word on the street was ‘Go East’. Western brands

As many of you will already know, The Marketing Society has been supporting Pimp My Cause since the launch of

No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and