No longer merely an image-boosting exercise, partnerships between corporations and NGOs are becoming increasingly important to the business models and

In my ongoing search for great examples of experiential marketing, I very often come across great brand experiences from Coca-Cola

Ten years ago we all knew what the internet was going to do. The buzzword was disintermediation giving customers direct

With apologies to Edwyn Starr. As rhetoric goes, the opening line from the song ‘War’ is pretty definitive. There’s nothing

Tied into the launch of The Marketing Society Asia we asked Hometown London’s commercial director, Sean Singleton, to interview one

This Valentine’s Day saw the launch of Baci First Kiss, an interactive card that allows users to send the

The choices are again a broad and diverse mix, including established and emerging brands in personal care, finance and tech

I went to a seminar on CSR (Corporate Social Responsibility) a few weeks ago that reinforced my growing belief that

For the New York launch of mini series Klondike, a TV show about the Yukon gold rush, the Discovery Channel

Joss Davidge, managing partner of brand experience agency BEcause, is always on the lookout for great experiential marketing ideas. This week, he takes a look at the high-profile brand experiences that ensued in Oscars Week as part of Vanity Fair’s Campaign Hollywood.
 

On 12 March we brought together an intimate group of senior marketers over dinner to discuss digital transformation and how

Partnerships between companies and charities have rarely been more centre stage. The motivations for such partnerships are clear.

According to

Betting on growth opportunities in the continent, Guinness already makes up nearly half of the beer sold in Africa, and

Several times a year, groups of charities and volunteers meet in a Speedmatching event, moving round the room to find

After Candy Chang lost someone she loved, she went through a long period of grief and depression. With time she

Marketers should not focus on return on investment (ROI) as their key metric. Why not? Because it is not ambitious

This week, Joss has spotted WWF’s campaign, ‘The Global Warming Menu’ that has a powerful environmental message. WWF’s latest campaign

The weather in the UK this winter has been the wettest since records began and it has attracted a great

The Sun’s notorious Page 3, which features topless women, was coming under increasing pressure from campaigners who want News UK

And so it was also, that in a land not too far from them, there were advertising agencies whose communication

The weather has been the dominant story of the year so far with millions of people having an unsettling start