The Love & Hate of ROI: Benchmarking Metrics that Matter

In the world of marketing, there are two camps: those who love measurement and those who find it overwhelming.
But here's the truth—whether you're in the love it or hate it camp, data is the key to unlocking your brand's full potential.

How can a consumer brand improve marketing ROI? How does its current ROI stack up against industry benchmarks and what are they key opportunities and challenges for brands, specifically in the APAC region?

To answer these questions, we are delighted to introduce to you a new whitepaper from our partner Ekimetrics. It explores marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

This whitepaper reveals the pivotal metrics that matter, the digital revolution's impact on consumer goods marketing, and strategies for staying ahead in a tech-driven world.

The report is packed with actionable insights including details on comparing your marketing mix to global leaders and you can download it here. 

Report published by our partners Ekimetrics.

Published on 18 November 2024