Member interview with John Appleton

Q&A with John Appleton


What’s your golden rule?

As a BD person, assume that your first point of contact will probably need to get someone else’s buy-in to talk to or meet you – so try to give him/her a unique insight-based rationale for going out on a limb with their boss. Relate it probably to a business issue rather than a pure marketing issue, and refer to sources such as the FT or Investors Chronicle - rather than the marketing press.

As a person, “manners maketh man”.

Who has been your biggest influence?

My Dad.

What is your most hated business expression?

It can wait.

How can marketers be braver?

By making some risk a key element of a strategy/plan rather than something to be avoided.

What’s the biggest risk you’ve taken in your career?

Joining Pringle and thinking I could make a difference.

Which leader do you admire most and why?

Steven Gerrard – European Cup Final 2005

What’s your favourite word?

Home, closely followed by France

Tell us a secret?

There is no secret to BD

Connect with John on LinkedIn


Enjoy this? Get more.

Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.

1 + 6 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Become a member

Not a member yet?

Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.