What’s your golden rule?
As a BD person, assume that your first point of contact will probably need to get someone else’s buy-in to talk to or meet you – so try to give him/her a unique insight-based rationale for going out on a limb with their boss. Relate it probably to a business issue rather than a pure marketing issue, and refer to sources such as the FT or Investors Chronicle - rather than the marketing press.
As a person, “manners maketh man”.
Who has been your biggest influence?
My Dad.
What is your most hated business expression?
It can wait.
How can marketers be braver?
By making some risk a key element of a strategy/plan rather than something to be avoided.
What’s the biggest risk you’ve taken in your career?
Joining Pringle and thinking I could make a difference.
Which leader do you admire most and why?
Steven Gerrard – European Cup Final 2005
What’s your favourite word?
Home, closely followed by France
Tell us a secret?
There is no secret to BD
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