Trust between brands and agencies has been a recent hot topic.

B2B communications specialist Allan Tan offers fives ways to work out if your thought leadership content might be missing the mark.

Short version: the pitfalls won. Ten years on from the dawn of Twitter, we stand on a battlefield strewn with the corpses of dead slogans...

We are delighted to be partnering with the IPA for its Effectiveness Week.

The second of the 4 factors I propose for innovation success is the need to enter the mind of your customer.

Football club Leicester City have recently won the English Premier League.

Recently Instagram has given itself a rebrand.  After 5 years the brand has introduced a new icon as well as redesigning the app itself.  

Marketing’s core role is to provide experiences that commit customers to a brand. Can science shed any light on brand relationships and loyalty?

Your portable toilet business has nothing to learn from Steve Jobs, and if a consultant even mentions Maslow’s Hierarchy...

Marketers like to be able to say their brands ‘own’ something...