Think piece

Getting five star ratings in customer satisfaction? You should be worried

As you came through airport security this summer, did you pop one of those smiley faces as you scooped up your bags and swung past towards your departure gate?
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Gemma Greaves to become the new CEO

Things are changing at The Marketing Society as Hugh Burkitt, CEO for the past 13 years, has decided to step down.
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What can the Olympics teach marketing innovators?

The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.
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5 charming ways to make your owned media memorable

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ] What has often been over-looked in recent years is a brand's physical owned media such as packaging or business cards.
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Timberland taps into a cultural truth to reboot its brand

I came across an interesting article in The Washington Post about how Timberland has mined customer data to help "reboot" the brand, here.
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Brand of the Year 2016: Time to nominate

The countdown begins. Which brand will be named The Marketing Society's Brand of the Year 2016?
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To survive and thrive in our digital age, make a list

To survive and thrive in our digital age, make a list.
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The changing role of the CMO

If there’s one thing I know about CMOs it is that they have to wear a lot of different hats. Our MD's piece in The Times 'future CMO' supplement.
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Damn good reasons to avoid decision fatigue

What do Barack Obama, Vera Wang, Steve Jobs, Mark Zuckerberg, Tom Ford, Henry Rollins, Carolina Herrera and Albert Einstein all have in common?
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Why we should celebrate the art behind logo design

“The logo is an identifier but it’s also something that stands-in for who you are.” — Steven Heller
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