Think piece

The Social Traveller

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people's use of social media in relation to travel.
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Hit or miss? Roar or Snore?

It takes a brave designer to muck about with anything to do with our national game...
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Clients are doing it for themselves

Have you heard of Survey Monkey? Google surveys? Of course you have.
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Cannes Lions 2016: Are you attending?

Cannes Lions has been Inspiring Creativity for 60 years. It is the world’s greatest celebration of creative communications in all its forms.
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What the best brands in China will do in 2016

Recently, I had the pleasure of meeting with a handful of senior marketers at a Marketing Society Dinner...
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Five influencer marketing myths holding your growth strategy back

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences.
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New leadership team for The Marketing Society Asia

We're delighted to introduce our new leadership team for The Marketing Society Asia:
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The Power of Priming 2016

The Marketing Society has now published around 80 articles from The Behavioural Architects, the global insights and research consultancy.
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Marketing Leader of the Year

It's time to have your say and vote for our Marketing Leader of the Year award, in association with Campaign.
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Screenwriting technique reveals how brands can unlock universal appeal

Screenwriting guru Phil Parker argues that all great films contain one of eight themes...
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