Think piece

10 things we learned in March

From a shiver of sharks to power napping ants and the Casio ring.
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What legacy brands can learn from Barbie’s revival

If you are a legacy brand, how do you stay relevant at a time 'cool' is just a thing of the moment?
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Creativity for introverts – 6 top tips

Charles Darwin. Albert Einstein. Steve Wozniak. Isaac Newton. J.K. Rowling. All proud introverts.
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24-hour global conversation: part two

The second time we've conducted a global conversation, this time in association with Bloomberg Media.
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Excellence Awards 2016: The shortlist

Competition was fierce and sparked intense debate amongst our panel of judges. So... are you one of the chosen few?
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Keep Austin weird: Nine SXSW 2016 takeaways

Recently I attended one of the biggest and most important tech conferences in the world.
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Learning to code is not just for programmers

As technology and digital tools have evolved over the past few decades, so has marketing strategy.
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Zero Belief Budgeting

There’s been a lot of discussion in the marketing press recently following Unilever’s announcement that they’re going to adopt Zero Based Budgeting (ZBB.)
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Does mobile offer brands easy passage to connect with Asia and Africa?

This month, we ask the experts: does the proliferation of mobile technology offer brands...
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Is data detrimental to creativity?

The day-to-day work of marketing has become increasingly focused on data...
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