Think piece

The shadow of the future

There are 2 approaches to business, one of them will pay off in the longer term.
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Four things about #FakeNews

#fakenews is a cultural blob that incorporates the feelings that everyone is lying, that shouting is truth and that feelings trump facts. It’s not well-defined, it’s not easy to poke at, that’s probably its power.
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Overcoming the paralysis of diversity in advertising

Diversity was always going to be a hot topic and there’s a growing sense in the industry...
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Amazon in Singapore: ‘A case of keep your friends close and your enemies closer’

 As Amazon infiltrates the South East Asian region, marketers need to be aware...
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The long slog to Christmas

Summer holidays are over. Autumn is coming. 
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Throw your strategist out of the window

but not before you have thrown a few other roles out first.
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How much do you bend the law?

It can be all too easy to simply forget to pay a fine or penalty ticket.
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MENA Effies and The Marketing Society

We're delighted to be partnering with the ninth edition of the MENA Effie Awards (Effies), who have recently announced their expert panel of judges, which includes 147 sector leaders who will be judging thousands of entries to select the most effe
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The Marketing Society invites you to Sleep in the Park

...with Liam Gallagher, John Cleese and Sir Bob Geldof on December 9
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What football can teach innovators?

So are the sports pages the first place you should look for tips on innovation?
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