Think piece

The future of women and consumer tech

Women will control more than two-thirds of consumer wealth in the Us over the next ten years and are more likely than men to buy tablets, laptops or smartphones
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Google survey: key industry issues 2018

What are the key challenges you face and which organisations do you think are best placed to inform and inspire?
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Nudging travel energy consciousness

Climate change is one of the most pressing issues in our society today. To reduce and minimise the devastating losses and impacts of global warming we need to act now.
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The brave approach to launching a product

Have you heard? Brave is the new black. 
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The role of failure in brave marketing

Why not reframe failure so that the discussion is focused on ROI?
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The Marketing Society Middle East

Having been the UK's most influential network of senior marketers since 1959...
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Targeting behavior to change behavior

The model behind most advertising relies on a seemingly common-sense cognitive cascade.
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Is your brand in touch with its spiritual side?

So from crystals to covens, what does the new mysticism mean? writes Salt of the Earth, Founder
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Letter from London – Try before you buy?

What can we learn from Accenture's acquisitions in 2017?
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Make diversity more than talk

Enough with all the nodding around the need for diversity (especially nodding off through boredom). Here’s how we can make it more than just talk.
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