Think piece

Marketing to machines: why algorithms are our destiny

We Are Social's global consultant, Simon Kemp explores the impact of machine learning on the marketing industry. 
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Unearthing female power

Women are looking stronger than ever.
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Do you have the Anatomy of a Leader?

Modern marketing leaders are refocusing their energy on sales and commerciality...
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We are all now 'Uber's Children.' Here's what to expect next.

We want what we want now. And we're used to getting it.
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10 things we didn’t know in July

1. Emailing is still the most common internet activity in Britain. 2. In the 1990s all teachers in North Korea were required to play the accordion.
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The creative instinct

During such a fragmented time in the industry I imagine clients must find it difficult to know who to trust and who they can rely on.
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It’s time to put an end to Singapore’s sexist and cringeworthy ads

Following UK's ban on sexist advertisements, Meera Jane Navaratnam argues that it is time for the country's industry to address its own failings
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We are all now 'Uber's Children.' Here's what to expect next.

We are Uber's children--we've been trained to have everything on our terms
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Ten ways to become a great mentor

In today’s competitive global business landscape, it is important for companies to hire and retain the right people in order to exercise great leadership and to be successful in delivering on its brand promise.
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Is Joon a joke? Air France take obsession with millennials to new heights

Air France have flown the obsession with ‘millennials’ to new heights by creating a whole new brand for them called Joon. Yes. You read that right. A totally new brand.
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