Think piece

Unfiltered beauty

The French government has taken a bold stance to enforce transparency in photography.
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Keeping it real in the ever-changing world!

The World has always been changing...
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Letter from Dubai: Ramadan

The 'Super Bowl' month in the Middle East Advertising Industry.
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Deon Newman explores digitalisation and the Internet of Things

Deon Newman, CMO & VP Marketing, IBM Watson Internet of Things went on Dubai radio station, Dubai Eye 103.8  to simplify the road to digital and the Internet of Things.
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Out of intense complexities, intense simplicities must emerge

Churchill was first to call on the need to derive intense simplicities from intense complexities writes Jayesh Rajdev
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Branding for Brexit

Brexit is a huge event challenging Britain’s sense of identity.
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The BE Police

Ask someone if they know what ‘nudge’ means, and they’re increasingly likely to answer ‘yes’. ‘
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Fantastic and interactive, 3D and intelligent...

AR marketing has become a $120 billion creative industry
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What marketers need to know about the power of Saudi Arabia's new fleet of female drivers

When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers...
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