UK businesses are not realising return on investment from their biggest assets – brands.

In categories where many brands are essentially selling the same product or service, the only ostensible difference is the experience.

Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

In a year that is to set be unpredictable, Starcom outlines the key tensions consumers will be facing, in latest insight report.

Adland realised more than ever the importance and impact of advertising on society.

In a world increasingly dominated by a handful of Behemoth tech companies, we see increased alliance between smaller brands

This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.

We’ve read the 2021 predictions and trends from senior leaders in the media and marketing industry, but what about the younger generation?

In July I wrote a column that highlighted the connection between levels of advertising spend and levels of consumer confidence in the market.