In a world of instant gratification, don’t forget the power of anticipation

As humans, we have a natural urge for instant gratification – the temptation to forego a long-term, future benefit, to obtain an immediate and often less rewarding one.

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DON’T TURN UP, TUNE IN

Hear from our Creative Partner, StudioLR, ahead of Amplify Marketing Festival 2022.

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Hospitals in the US call miscarriage ‘threatened abortion'

Since the reversal of Roe v Wade, I’ve shed many tears watching the horror, sadness, and processing happening amongst my friends.

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How can you hook the best talent for your in-house offering?

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

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How to make advertising more inclusive

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

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Better addressing identity

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

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Watching TV with the 85%

Most of the UK lives outside London, but most of adland is in London. This can skew understanding of normal life, says Cravens’ Mark Hadfield.

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Making a connection

The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences.

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Bring on the technicolour!

It’s 2022 and hell it’s time to bring on the Technicolour. And all bets are on creativity to help take us all to a happier, sunnier, more colourful place. 

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Rethinking Programmatic

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

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