How a company briefs its agency - new or old - will greatly impact the work it receives. So, in the world of web design, what does a good agency brief look like? 

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

To stand out above the rest, e-commerce businesses need to innovate. They need to carve out experiences that take every single customer touchpoint into consideration.

Being tied to a safe approach doesn’t do us any favours, because it hinders our ability to innovate. It prevents us from growing and developing.

How can marketers keep up with the pace of change? Glyn Shadwell shares six areas in which technology is helping to drive innovation in marketing right now.

We're looking for nominations of less than 200 words for client and agency organisations for our Employer Brands of the Year awards.

Why have some marketers continued to thrive while others have barely survived? What do the survivors need to do to step up their marketing game?

To innovate, we need to move away from the comfort zones we’ve created and into stretch zones, where risk is seen as an opportunity, not a threat.

The key to building an ‘innovation mentality’ lies in the processes, mental models, and ways of thinking that make up a company.

Marketers continue to search for the ‘next big thing’ that will make their campaigns pop. And rooted at the heart of this ‘next big thing’ is innovation.