The Ogilvy Lecture from Amplify

At this year's Amplify Marketing Festival Pete Markey, CMO at Boots, delivered the highly anticipated Ogilvy Lecture, offering key insights into our theme 'marketing for good' and how brands can make a real difference whilst also staying relevant in the rapidly changing marketing landscape. Packed with real examples and advice from his across his marketing career, Pete’s lecture was a masterclass in how brands can thrive by embracing human-centric, purpose-driven strategies.