Think piece

Epic stuff doesn’t happen when you feel average

Epic (marketing) stuff doesn’t happen when you feel average. To unlock our full potential and fire on all cylinders, we need to feel good
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Resetting the workplace: Employee energy

The extraordinary value of intentionally taking care of yourself at work is now proven to have benefits across employee engagement, commercial performance and talent retention.
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Marketing needs new superheroes:

The CMO Barometer 2024: Insights from MENA and Europe
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Feeling the squeeze from CFOs?

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny.
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Driving Societal Impact

In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.
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Why clients need to stop being secretive

A think piece on how brands should openly share how their social impact boosts business and drives change.
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How to Thrive as a Marketing Leader in 2024

In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.
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Accelerating Progress

Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.
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AI for Humanity

Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values
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In celebration of books: World Book Day

Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community
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