Think piece
Agility is key in the Year of the Monkey
As one lunar year ends and the Year of the Monkey starts, it’s a perfect time to reflect...
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Brand Learning Growth Drivers study
Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.
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Star Wars sends Disney’s brand into hyperdrive
Every year, leading brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test.
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Is 2016 the year the word ‘digital’ is finally consigned to history?
Just as technology has become an integral part of consumers’ lives so ‘digital’ – once thought of as a highly specialised advertising field.
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And the answer is a definite maybe
There is no one right answer. In school we are all taught there are right and wrong answers. 2+2 = 4 (not 5, not 4.5); 4 is right, anything else is wrong.
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Coke "one brand" strategy: simpler and with more sausage
Coca-Cola announced that for the first time in the brand's history all Coke's key variants will be united in one global creative campaign.
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Bias in the Spotlight: power of now/present bias
People tend to focus on today rather than think about what tomorrow might bring. We discount the future in favour of today.
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Marketing Leaders Programme: Asia
A development experience in Singapore for high potential marketers preparing for leadership roles.
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How to teach science
Start with the method. Unlike just about everything else we teach, science is not based on human culture or history.
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