Think piece

Work-life balance. Or muffins vs. cakes.

You have two muffins. Lucky you. In your left hand, your ‘work’ muffin. In your right, the ‘life’ muffin.
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Start with a moonshot

'Inspirational speech' is like 'viral video' - a great conversational soundbite, but devilishly hard to do.
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How does your salary compare?

This year, Propel have teamed up with The Drum to bring you the 7th edition of their Digital Salary & Industry Insights report.
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Bias in the Spotlight: Identifiable Victim Effect

We are more likely to respond and give support towards relieving the plight of a single, identifiable victim...
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New Year More You

This phrase has irritated me for years. It started when I was a copywriter and particularly sensitive to insensitive, highly unoriginal messaging.
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A brief pause to consider our energies

We are enjoying a brief pause here in Singapore as we come down from the whirlwind pace of delivering a critical project.
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100 things we learned in 2015

From the world's favourite colour to hiraeth - the Welsh word that means a sad longing for your homeland.
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What are you competing on?

It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale...  
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The hidden potential in secondary media

The Loi Evin is a law passed in France in the mid-1980s, restricting the nature and channels of alcohol advertising.
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Welcome to the brand room

As media channels proliferate, it’s harder than ever for marketers to determine how best to deliver branding messages along the path to purchase.
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