Think piece

Why pride earns more than gratitude

So I’m on holiday this summer in Nantucket, an island between Boston and New York...
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Is privacy a thing of the past?

Do we marvel at our ever-moretailored, safer world, or sleepwalk into a trust crisis to rival the financial crash?
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Google's talent revolution

We partnered with Google to investigate where the skills deficiencies lie in marketing...
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Wear technology: what does it mean for brands?

Recently, I was involved in a digital marketing conference called DA University...
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Google's talent revolution

We partnered with Google to investigate where the skills deficiencies lie in marketing...
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Annual Conference 2015: Behavioural Economics in action

In this year’s conference, duo Dan Ariely and Anne-Marie Farrell presented real world applications of how to put behavioural science theory into practice.
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Global 500: 2015 report on the world's most valuable brands

Brand Finance puts thousands of the world's biggest brands to the test every year, evaluating which are the most powerful and most valuable.
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The rise of unreasonableness

We don’t just expect Wi-Fi on planes now, we demand it. We demand high-speed Internet that never drops, as we hurtle through the sky at 400mph...
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Is productive the same as busy?

No one complains of having spent an entire day doing 'productive work'. Busywork, on the other hand, is mindnumbing.
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Brand of the Year 2015: O2 take the prize

From established brands on the high street like Barclays to GoPro, the go-to brand for the selfie generation...
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