IPA Effectiveness Week

We are delighted to be partnering with the IPA for its Effectiveness Week.

This unique initiative is designed to drive marketing effectiveness to the core of business management and is supported by world-renowned clients, such as HSBC, PepsiCo, Sky plus the Government, leading agencies and academics.

The programme takes place from Monday 31 October to Friday 4 November and will focus on championing evidence-based, decision-making to fuel the growth of brands. It has been instigated by the IPA and is now supported by 12 industry associations and their members.

The initiative will be guided by a cross-category Advisory Board of today’s leading brand marketers and four centres of academic learning who will be inviting specialists from every corner of marketing capability and accountability to put forward the wisdom, tools and techniques they think should be included in the week, by Friday 17 June.

The week will consist of a two-day strategic conference at BAFTA on Tuesday 1 and Wednesday 2 November centred around the big questions and challenges impacting brand performance today.

Topics include:

• Judging the level of risk
• Reviewing marketing investment
• Regulation of data

This will be supported by a range of satellite events and immersive workshops run by the programme’s industry associations and sponsor partners including our very own event on Thursday 3 November (link to event page).

Tickets for Effectiveness Week will go on sale from Monday 22 August and information and how to participate is available at: www.effectivenessweek.com

Client Advisory Board

Ian Armstrong, Global Head of Advertising, Jaguar Land Rover

Chris Bates, Head of Customer Marketing, John Lewis

Chris Clark, Group Head of Marketing, HSBC

Keith Coni, Deputy Director – Government Communication Service, PM office & Cabinet Office

Chris Collinson, Sales & Marketing Director, Sky

Deborah Cornwall, Head of Marketing, FM & Retail Procurement, EE and Chair of ISBA Action Group

Sandra Fazackerley, Head of Insight & Customer Experience, Telefonica

Nigel Gilbert, Chief Marketing & Communications Officer, TSB

Mark Gomez, Head of Strategic Marketing & Comms Procurement, Crown Commercial Services

Dominic Grounsell, Global Marketing Director, Travelex

Colin Haddley, Director, Strategy, Insight, Capability and Marketing Services Europe, Kraft Heinz

Tim Hulbert, Managing Director, Group Head of Insight & Research, Barclays

Dan Izbicki, Global Director of Creative Excellence, Unilever

Jo Marie Mosley, Global Marketing Capability Director, Diageo

Luis Navarrete Gomez, Head of Global Search Marketing, Lego

Tim Oliver, Chief Commercial & Marketing Officer, Fwd Insurance

Tim Warner, VP Insights & Analytics, Western Europe & Sub Saharan Africa and Global Executive Leader of Innovation Insight Practice Area, PepsiCo

David Wheldon, CMO, RBS and President of the World Federation of Advertisers