The power of entrepreneurial thinking for brands: Small Details

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

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Good for business?

A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

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Provocations about AI and Brand Building

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

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Beyond bias - tapping AI’s potential for accelerating Asian marketing

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

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How to Love SMBs (and make them love you back)

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing

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Elevating diversity in advertising

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

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Happy 90th Birthday Hamish Swan

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

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What does generative AI mean for brand safety?

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

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Dispatches from our Cannes Correspondents

Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

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BCG on Cannes Lions 2024

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs in leading organizational success.

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