Technology

Trends to watch in 2021

2020 was the year of accelerated change, with shifts in behaviour that will impact the years ahead. In this article, Peter Gasston, Innovation Lead at VCCP, highlights three different areas that will drive online culture in 2021.
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The Marketing Society Coffeehouse launches on Guild

Our new "Coffeehouse" online community is a relaxed coffee shop environment for our members: a private space...
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Why niche streaming grows in the shadow of giants

With streaming well on track to becoming the main way people consume not just music but media in general, it should come as no surprise that the streaming landscape is more fractured than ever.
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Future of communications, learnings with Facebook

Listening in to the discussion on the Future of Communication, the first in a series of content-driven events we're running with Facebook in Hong Kong, this is what we learned.
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Fashion goes digital

VCCP's Innovation Lead Peter Gasston investigates this emerging trend and its implications for the future of retail and sustainability.
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Connected packaging in the next decade

The next decade will be the most progressive in history when it comes to technology.
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WPP CTO: how tech is enabling transformation...

In today’s world, companies of all sizes and types aspire to connect with customers and build relationships that translate into business growth.
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Japan, travel, and a new generation of digital natives

I recently had the pleasure of sharing the stage with Jo McCrostie the Creative Director of Global, The Media and Entertainment Group...
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Tech trends in 2020

Innovation Lead Peter Gasston with colleagues from VCCP, explore technological trends that influence industries and shape culture.
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Cultural shifts to watch in 2020

President, Americas at Canopy Insight, Victoria Gerstman, and the team share their take on five cultural areas poised to undergo seismic changes this year.
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