At our May Monthly Circle, we explored the opportunities the metaverse may hold for brands and marketers once more. Here are some of our Top Takeaways from the session.

If I say metaverse, what comes to mind? The new improved ‘Second Life’? Something from a superhero film? A flash in the pan? In fact, the metaverse is a trillion-dollar opportunity. It’s understandably piquing the interest of many marketing leaders today.

Of the many trends and topics that have dominated the marketing dialogue in 2021, the topic of the Metaverse, powered by Web 3.0, has reached a fever pitch. At our recent Hong Kong Circle, we discussed what this means for marketers and brands.

For the past 100 years we’ve been building a system like no other industry anywhere in the world. The temptation to load bodies (and hours) onto a job is too much to resist. The ‘cost-control community’ did not evolve because it wasn't needed now did it?

In the field of digital creative, the last frontier for AI is copy. For writers, this means we can scale our craft to meet the ever-growing demand of personalization.

Advertising seems to have an enormous blind spot around embracing change when it comes to emerging technology.

I’d say that most of us who work in marketing are quite well organised. We manage to implement campaigns, manage agencies and we usually manage to keep a smile on our faces.

Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build to build experiences that drive brand value.

As the UK continues to ease out of lockdown, it’s never been more important for businesses to communicate their story in a way that will sustain growth and maintain loyalty.

Clubhouse has landed. Part talkback radio, part Houseparty, part podcast and part conference call.