Of the many trends and topics that have dominated the marketing dialogue in 2021, the topic of the Metaverse, powered by Web 3.0, has reached a fever pitch.

At our recent Hong Kong Circle, we discussed what this means for marketers and brands who are still on the fence and how they might be able to dip their toes into the virtual waters of Web 3.0.

Hosted by Chair of The Marketing Society Hong Kong, Darren Chuckry; our panel included Sébastien Borget, Co-founder and COO, The Sandbox, Guy Parsonage, Partner and Experience Consulting Leader, PWC and Sheilen Rathod, President, Experience Ogilvy.

We gathered our community together to discover best practices, new perspectives and collaborate to solve common challenges. Here are some of our top takeaways from the session, and our speaker's tips for brands to get started on building a presence in the Metaverse.

Have a presence

• Enter the metaverse, start interacting and have a presence. Modify and react at speed - it is changing constantly and quickly
• Brands will learn...