sport

Re-Thinking Sport

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with https://portasconsulting.com/ (Portas,) the global strategy consultancy dedicated to sport and physical activity. Our...
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How brands are enabling a new wave of athlete activism

We’re living in an age where sporting superstars have enough power to challenge organisations and reverse government decisions.
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Tokyo 2020 has been the queerest games ever

While there’s much to celebrate, the games also provide a magnifying glass for how far there is still to go in LGBTQ+ inclusion and acceptance in sport and way beyond it. 
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The Olympics: finding authenticity in a corrupted world

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”
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The backdrop to this year's Superbowl

This year the Tampa Bay Buccaneers and the Kansas City Chiefs go head-to-head in an event that will evoke deep emotion in both the players and the audience...
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Why the brave money is on women's sport

Going it alone: Women’s Six Nations is stepping out from its ‘big brother’s’ shadow, with a newly defined, distinct identity.
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Rugby legend Martin Offiah on tackling racism in sport

As the rise of the Black Lives Matter movement forced people to reflect and ask themselves if it was enough to merely not be racist, but whether they needed to be actively anti-racist...
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The five best COVID-19 football campaigns

Many industries were hit hard by the global lockdown caused by Covid19, but live sport has been especially decimated.
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The home advantage: sport behind closed doors

'Sport... for millions it provides an escape, not to mention a sense of belonging and community.' Leo Burnett Sport + Entertainment's Liam Hopkins on the future for sports entertainment behind closed doors
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Summer of women's sport

Game plan: is it finally time for football lead the way in gender equality? With another summer of sport now firmly in the rear-view mirror, football on the world stage has a very different reason...
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