Marketing Strategy

A Call To Arms: Why Marketers Need To Know About Marketing

In this special session, Mark Ritson, founder of MiniMBA and one of marketing's leading commentators, challenges marketers to rethink the future of the profession in...
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Learning Lab: The Insight - Coming Out of Cannes

In this Learning Lab, Paul Kemp-Robertson, David Tiltman and Chloe Markowicz from LIONS share the biggest creative and strategic takeaways from the Cannes Lions International...
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Show & Tell | AI in real-world marketing

Discover how marketing leaders are using AI in practice. In this first Show & Tell session, Members share practical demonstrations of AI-powered workflows, from strategy...
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Navigate: Now & Next 2026 England | Afternoon Sessions

The afternoon sessions at Navigate: Now and Next 2026 explored leadership, transformation and the changing role of marketing in a world shaped by AI, uncertainty...
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Navigate: Now & Next 2026 England | Mid-morning Sessions

The mid-morning sessions at Navigate: Now and Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence...
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Navigate: Now & Next 2026 England | Morning Sessions

The morning sessions at Navigate: Now and Next 2026 explored some of the biggest shifts reshaping marketing today, from AI driven consumer behaviour and digital...
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Leading Voices with Tricia Weener

In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership journey across banking, transport...
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Global Conversation: Three Paths to Growth

Growth rarely comes from doing more of the same. But where exactly should you push? In this Global Conversation, Lindsey Clay, Chief Executive at Thinkbox...
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Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.
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Global Conversation: Marketing's Reputation Problem & What We Do Next

This session from our Global Conversations series brought together Members from across the world for shared learning and discussion on one of the industry’s biggest...
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