The mid-morning sessions at Navigate: Now & Next 2026 explored how brands are adapting to changing consumer behaviour, evolving media ecosystems and the growing influence of AI.
Sessions included Kristian Claxton and Sam Taylor on how Scottish Widows transformed TV into a high performing performance channel, Pip Jamieson on why community-led growth is becoming a critical competitive advantage in the age of AI, and Isabel Perry on how AI assistants and generative experiences are reshaping the customer journey.
Together, these sessions examined how marketers can build stronger customer relationships, rethink traditional marketing models and create more resilient strategies in an increasingly AI driven world.
Members only
Not a member yet?
Want to read more of this article and others? Become a member today.
Already a member?
Sign in with your membership details to continue reading this article.