Learning Lab: Is your Client-Agency relationship holding you back?

In this Learning Lab, Gill Whitty-Collins and Nick Elliott explore what it really takes to build a thriving, productive client-agency partnership.

Drawing on their industry experience and research with agencies, they examine why client-agency relationships break down, from weak foundations and poor communication to unclear briefs, misaligned stakeholders and ineffective feedback. They introduce their 7 Keys to Successful Client-Agency Relationships, with a deeper focus on giving feedback the right way.

Through real-world examples, practical advice and an interactive exercise, Gill and Nick share how stronger collaboration, clearer communication and better feedback can lead to more effective creative work, stronger brands and better business outcomes.