Member Interview with Tim Sedo, Marketing Director, Asia Pacific, Deckers Asia Pacific Ltd.

The Marketing Society welcomes a new addition to its Hong Kong Board.

Ambitious B2B marketing moves beyond visibility and isolated campaigns to create connected, meaningful experiences that build buyer confidence and drive decisions

South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.

Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

The idea that TV advertising is a dead medium remains popular simply because digital platforms make it incredibly easy for cautious marketers to track immediate actions. In a challenging economic climate, the temptation to rely on instant metrics is understandable. However, real-world data from Uni-China Group shows that relying entirely on easily trackable digital data damages long-term business growth. Shifting budgets exclusively to low-attention digital formats costs companies billions in lost revenue compared to high-attention environments like TV.

For more than a decade, marketers have debated whether television is dying. After moderating The Marketing Society Hong Kong's Uncomfortable Conversations: Is TV Dead? panel, I came away convinced we have been asking the wrong question. Television isn't dead. Consumers have simply changed how they consume video, moving seamlessly between broadcast television, streaming platforms and digital video.

The Marketing Society session I participated in asked a familiar question: Is TV dead? I don’t think that is the most useful question anymore.

The pace of digital and technological change has never been greater, bringing with it extraordinary opportunities to drive growth, build brands and deliver exceptional customer experiences. A summary of our global Navigate Now and Next series from five of our hubs.

Highlights and insights from Navigate: Now and Next 2026 Hong Kong. Leading through complexity and fragmentation. Hong Kong's discussions centred on leadership in an increasingly fragmented environment. The emphasis was on navigating short-term commercial pressures while maintaining long-term thinking, managing increasingly complex customer journeys and recognising that strong leadership and human judgement are essential in a world of accelerating automation.