The discussion explored how marketing effectiveness is being weakened by short-term optimisation, fragmented measurement, and over-reliance on AI-driven efficiency, while reinforcing the need for stronger brand building, long-term thinking, and clearer strategic discipline.

A reflection from Navigate: Now & Next (Hong Kong), shaped both behind the scenes and on stage. Drawing on planning discussions and the event itself, this piece explores where marketers are converging on what matters most - from AI and trust to the balance between brand and performance.

Fourteen senior marketing and business leaders across APAC share their honest perspectives on the tensions defining modern marketing leadership, from AI and measurement to brand building and organisational complexity, in partnership with Ekimetrics.

Ines Lam reviews her address to The Marketing Society Hong Kong, exploring geopolitical volatility, US tariff uncertainty, AI-driven workforce transformation, China’s outbound capital shift, and why organisational agility is essential for business leaders navigating 2026’s evolving global landscape.

Greg Carton reviews the From Macro to Market - Asia’s Economic Trends by HSBC's Ines Lam

The Marketing Society is delighted to announce two important additions to its Hong Kong board: Ivy Cheung, Chief Marketing Officer at Chubb Life, and Jiunn Shih, Global Chief Marketing Officer at Driscoll's.

David Ketchum reviews the 2025 Changemaker's Conference in Hong Kong and discovers that the future is not about having the best tech it's about those who've transformed how their people work and think.

Insights from a recent Learning Lab, Presenting with Impact, by Treena Nairne and Angela Cheung who share a raft of effective techniques and solutions to ensure everyone can make a memorable impression.

Along with our Partner Crimtan, we brought together marketing leaders from across the region for a virtual roundtable, capturing their reflections for a special holiday wrap-up video for the industry.

Mark Pollock shares his insights and experiences after losing his sight, rebuilding his identity as an adventure athlete, navigating the impact of paralysis, and catalysing global collaborations in science, technology, and investment.