The Annual Lecture 2025

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry. In this candid and...

Read Now

The Evolution of “Purpose”: From Today’s Most Passionate Changemakers

Assembly spoke to Gen Z employees across the business to hear their own definitions of Purpose and the ways they’d like to see businesses evolving to reflect it.

Read Now

The future of the High Street isn't online - it's circular

Applying a circular economy is where the future of our high street lies.

Read Now

Our differences fuel a new type of togetherness

The new generation reveals to us an alternative definition of togetherness that comes from difference and contradictions...

Read Now

Gen Z and the future of brand purpose

What the new generation of consumers signals for the future of brand purpose (and why so many brands are getting it wrong)

Read Now

Japan, travel, and a new generation of digital natives

I recently had the pleasure of sharing the stage with Jo McCrostie the Creative Director of Global, The Media and Entertainment Group...

Read Now

'Not really new' CRM trends for 2020

Are you tired of hearing the same cliché as me: The world is changing; customer needs are changing … this is no new news!

Read Now

5 Ways to Harness the Gender Revolution

Hannah Hoel reveals five future-facing ways for brands to think about gender, the body and identity

Read Now

Why community action should be central to your strategy

Creativity is a powerful tool for building social cohesion within communities and helping to lift people out of adversity.

Read Now

Gen X is Going Round the U-Bend

The Young Ones are hitting 50. The coal strike babies. Disco babies. Thatcher’s babies. CND babies. ‘Who shot JR?’ babies. Recession babies. Debt babies. ‘Every bit of shit hits fan’ babies.

Read Now