New challenges, simple solutions

Although we might feel inexperienced in the face of new challenges, the answers might be simpler than you think.

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Covid, radical uncertainty and its consequences

Things we had taken for granted suddenly stop working. McDonald’s can’t serve milkshakes, KFC has run out of chicken and some supermarket shelves are empty. 

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Can subtlety save us from cynicism?

'Over the last 18 months it's safe to say we're fed up', writes Havas Hong Kong's Head of Strategy, Duncan Bell. 'And brands haven't escaped this malaise.'

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The Olympics: finding authenticity in a corrupted world

In the run up to Tokyo 2020 the question on everyone’s lips was – “will it be the same without spectators?”

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Personal Reinvention: How the pandemic can make us stronger

Without a doubt, the COVID-19 pandemic has completely changed the world as we know it and how we live our day-to-day lives.

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You said what????

Chris West, CEO of tone of voice agency Verbal Identity looks at how brands have changed their language during Covid, and why it's time other brands did the same.

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The Molecule and the Message

The UK is often accused of thinking itself exceptional, but maybe it's onto something...

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Three Psychological Pitfalls Marketers Should Avoid

To ensure that empathy and connection remain at the core of every communication in today's contactless world, marketers must avoid the following pitfalls.

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Fewer, Bigger, Better

If businesses are to regroup and eventually thrive, then they are going to need to focus.

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Bank marketing = Big data + Hyper-personalisation

Customers increasingly expect that interactions with their bank will be as sophisticated, immediate and personalised as their experiences with other industries – such as retail (e.g., personalised recommendations), transport (e.g., ride hailing) and hospitality (e.g., home-sharing platforms).

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