With examples from Brewdog and Magnum, co-founder at The Forge, Simon Garnett, argues that the best way for businesses to regroup and thrive post-pandemic, is to do less, but do it bigger and better.

Why a strategy is your best tactic

Throughout the pandemic many businesses have shown enormous resilience, empathy and agility. They’ve found myriad ways to step up and play their part and they’ve responded to events on the ground admirably. But now, as things begin to turn a corner and we look forward (hopefully) to the prospect of a less chaotic year, that valuable empathy and understanding need to be directed towards longer term strategic development.

This was the premise that sat at the heart of our recent Marketing Society podcast, which was themed around the importance of ‘fewer, bigger, better’. If businesses are to regroup and eventually thrive, then they are going to need to focus. We know that some consumer behaviours will have been changed permanently by Covid-19 and that others will have been accelerated or modified; businesses will...