This article explores the viral TikTok "bebot makeup" trend is putting a spotlight on the Philippines' quietly booming beauty industry, which also signalling a broader shift in global beauty standards that brands should pay close attention to.

BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

We’re excited to announce a new partnership between The Marketing Society in Singapore and Canvas8, who will join us as our official Culture Partner.