With global audiences of over 500 million, the question facing brands and advertisers has evolved beyond whether they should engage with esports to how they should maximise engagement.

To in-house or not to in-house, that is, apparently, the question everyone in the industry is asking. From our perspective, the answer is simple and straightforward.

The Digital Day London 2022 opened with fast, energising speed networking. It proved to be not your average day out of the office. 

We’ve all read enough about in-housing now to know that as well as the copious positives, there are also a few pretty tough negative elements to contend with. 

Which elements of what make us unique are truly determinant in driving the choices we make about products, channels & services?

Looking back over the dramatic transformation that programmatic advertising has brought to the wider advertising community, here's what we could have done differently.

In celebration of Earth Day 2022, we brought together four experts from the Food and Beverage sector to discuss the importance of the industry's environmental impact.

Billions of people across the world are emotionally invested in the fortunes of these athletes, deeply in thrall to the individual dynasties they are building.

Sadly, even today, when you brief a lot of agencies, what you get back is a 30-second script. Not an idea. A script which is, in time, forcefully re-shaped, re-sized, blown up or cut down to fit whatever hole the media plan requires.

Marketing Leaders have a significant part to play in promoting and driving sustainability, and it is now more important than ever for brands to stand up.