How the F&B industry are driving the future of sustainability

In celebration of Earth Day 2022, we brought together four experts from the Food and Beverage sector to discuss the importance of the industry's environmental impact and what more can be done.

Hosted by The Marketing Society New York Board Member, Margaret Molloy, together we explored the role that marketers play in driving sustainable choices, new product innovations, waste management and more. Here are some of our key learnings from the session:

• Food and beverage brands can be accelerants for environmental and societal progress whilst also driving long term corporate growth
• Sustainability is everyone's responsibility. There is an opportunity for marketing leaders to profitably build brands that contribute to shaping a more equitable and resilient planet and society. There is also an opportunity for individual consumers to be intentional about their impact on the environment in order to support the brands that align with their values
• Make it easy for consumers to make a difference. Make them feel empowered and inspired through positivity which will encourage behaviour change
• For both new and established brands...