The Marketing Society GCC Award Winners 2026

On Thursday 17 September 2026, the region's marketing leaders gathered at the Mandarin Oriental, Jumeira for the prestigious The Marketing Society GCC Awards. This annual celebration honoured the most exceptional campaigns of the year, bringing together the brightest minds in the industry for an inspiring evening of recognition, insight and celebration.

Established in the UK in 1985, The Marketing Society Awards have long been recognised as a benchmark for marketing excellence, highlighting its growing influence within the global marketing landscape. The launch of its GCC Awards in 2023 marked a pivotal moment for the region. Now in its fourth year, the GCC edition has quickly become a cornerstone of the Middle East's marketing calendar, celebrating excellence, effectiveness and impact across the industry.

The evening was hosted by Mohammed Ismaeel Hameedaldin, GCC Chair of The Marketing Society and Partner at TOUGHLOVE Advisors, alongside Alasdair Hall-Jones, GCC Director of The Marketing Society. Mohammed set the tone early: marketing is not a cost centre, it is the engine of growth, and the evening's finalists and winners were proof of that. Marketers who turn insight into action, ambition into impact and creativity into measurable growth. Marketers who build trust, influence decisions and move businesses, and society, forward.

Guests were also treated to a celebration of the fifteen amazing female leaders completing the Think Equal Leadership Accelerator Programme, introduced by Ziad Hasbani, Regional CEO of Weber Shandwick, along with a performance from Emily Peacock of The Blonde Ambition between the two halves of the evening.

About the Awards

Our Awards set the standard for marketing excellence, and we're excited to continue expanding them across the GCC. The Awards are widely recognised in the UK as the leading marketing awards since they were first launched in 1985, marking their forty-first anniversary in 2026.

Our mission is to celebrate and champion marketing leadership in the GCC. Our Awards are not just about creativity and effectiveness, which are the essence of marketing excellence, but the people, the leaders and the visionaries spearheading the way forward and showing why marketing can inspire us all. We want to make marketers proud to represent the industry and show the impact marketing has on business success and growth.

Awards are a pivotal tool in showcasing the work of brands and agencies who prove the power of marketing excellence on their businesses, demonstrating proven growth and ROI. And, importantly, the impact marketers can have not only financially but on society as a whole, addressing the issues we all know need to change.

As a not-for-profit company, we aim to provide transparency at every stage of the judging process. Entries were judged by twenty-four leading client-side marketers from across the GCC, so that truly the best work wins. No one from The Marketing Society team judges, or even reads the entries before they are judged, to ensure fairness.

And this year, the celebrations don't stop with the ceremony. We introduced a brand-new addition to the Awards programme: The Members' Choice Award. Every winning entry will now be shared exclusively with our Members, who will vote for the work they believe best captures the spirit and power of marketing at its finest. The winner will be announced at our Changemakers Conference: Ambition, on 5 November at The Museum of the Future, Dubai.

Congratulations to everyone who entered, the winners and the highly commended, we are so proud of you all.

You can view the full list of winners below and, if you are a Member, download the case studies via the links to explore the stories and campaigns behind them.

The Marketing Society GCC Awards 2027 will open for entries soon. Register your interest here to be the first to hear.