After interviewing the best and brightest minds in the industry during hundreds of episodes of the Shiny New Object Podcast, Automated Creative have put together an essential guide to succeeding in marketing for newcomers. The free ebook “How to Make It in Marketing Vol.1” gathers advice from 45 industry leaders on everything from defining a niche to picking mentors and understanding your priorities and passion.
Discover how Sir Martin Sorrell (legendary founder of WPP, the world’s biggest advertising and PR group) and other industry trailblazers became successful in the world of marketing. Learn tips from their stories on becoming a go-to person within your network, as well as why Jordan McDowell (Senior Digital Strategist at McCann Manchester) believes it's important to “say yes and be nice'” from day 1.
And it’s not all about how you work, but also what you work towards. Follow the journeys of professionals like (Senior Brand Manager for Oreo UK & Ireland at Mondelēz International) and Nicole Yershon (Founder of the Ogilvy & Mather UK Group Digital Innovation Lab and of the NY Collective), who told us how they found success by pursuing what they are passionate about.
Once you’ve picked your field and built a network, Euan Brown (Senior Content Director at Publicis Sapient) advises new starters to be flexible and do their research. Knowing as much as possible about the part of the industry you want to be in will help you explore it better, ask relevant questions, and build a portfolio that helps you get the jobs you dream of. After all, by marketing yourself well, you’ll show that you’re the one to market your dream brand, too.
In “How to Make It in Marketing Vol. 1”, get to grips with:
- Specialising vs. being a generalist;
- Discovering and following your passion;
- How to build networks and create a reputation;
- The importance of starting small, accepting the “grind” and learning the ropes early on.
Download the book for free here and start unlocking the secrets of the industry.
“How to Make It in Marketing Vol. 1” collects tips and advice gathered by Tom Ollerton, founder of Automated Creative, on the Shiny New Object Podcast. You can sign up to the podcast to hear from the leaders of marketing and advertising and their top tips, as well as their predictions for the future of the industry, every week, here or tune in on The Marketing Society podcast channel here.
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