Hey Adam! Tell us a bit about yourself and what you've been working on recently?
I’m a 21-year-old graduate, who loves all things marketing. I’ve recently graduated from the University of Strathclyde having studied a joint honours degree in Marketing and Management. Having completed my degree, I’ve recently joined the creative marketing agency Material, as an Account Executive. Since switching to the agency side, I truly love it! It’s fast-paced, diverse and challenging – but that’s what motivates me. So far, I’ve already gained valuable experience. I’ve got to work for some well-known brands and clients across marcomms, sustainability and brand building.
Why did you join the Marketing Society?
I joined the Marketing Society to learn. Because in my experience connecting with likeminded individuals is the best way to do so. And I feel I’ve done exactly that. From value packed webinars to building a strong network, the membership has undoubtably lived up to my expectations. It’s a great way to stay connected and learn about new ideas within marketing.
What’s been the biggest benefit for you?
I would 100% say the mentorship. Through the Marketing Society, I was lucky enough to get a brilliant mentor. Completing university is a challenging time. Because you’re suddenly faced with reality: you need to decide where you want to start your professional career. And marketing is a broad career choice… From choosing between agency and client side to the industry type, it’s not an easy decision. So having a mentor has been invaluable. It helped—and continues to—give me clarity, confidence and insight in my decision making. Having someone who’s already walked the path you're about to, makes a big difference.
If you had to give one piece of advice to someone looking to get their first step into marketing as a career, what would it be?
Build a network. I would say this is the single best reason for how I managed to secure my first roles in marketing. It’s amazing what you gain from a simple coffee or Zoom chat. Some of things I did to build my network include:
Get a mentor.
Ask professionals to meet for coffees.
Attend webinars delivered by marketers.
Message marketing professionals on LinkedIn.
Read books on how to network effectively (my favourites are ‘Influence’ by Dr Robert B. Cialdini and ‘How to Win Friends and Influence People’ by Dale Carnegie).
It’s important to remember that doors will only open if you’re willing to knock.
More often than not, people are willing to help.
But remember to show passion and genuine interest. After all, marketers are busy people and receive lots of messages.
So, reach out to people with purpose, enthusiasm and confidence!