Dr Nathalia Tjandra is an Associate Professor in Marketing at Edinburgh Napier University’s Business School. She leads over 20 academics in the Marketing subject area. She oversees and manages the School's existing partnerships and develops new opportunities in Hong Kong and South East Asia. Nathalia is very passionate about learning and teaching in the higher education and a Senior Fellow of Higher Education (SFHEA). She is an active researcher and has conducted research in the UK, HK, Sri Lanka and Indonesia. Her research interests are branding, marketing ethics, business-to-business marketing and international marketing.
What have been the key highlights of your career so far?
Leading the Marketing subject area and the international partnerships in HK and South East Asia at Edinburgh Napier University Business School.
Who are your biggest inspirations in our industry?
Kara Goldin (Hint Founder)
What is your favourite marketing campaign ever?
Dove’s Real Beauty
What marketing trends will you be focusing on over the next year or so?
Developing marketing curriculum that meets industry demand and enhances our graduate employability.
What advice would you give to someone starting their career in marketing?
Be original, believe in yourself and network!