Industry wide, what work has excited you most this year?
I would say Viva La Vulva is the best bit of work this year. It is a really bold and brave idea. It demonstrates amazing craft, music, animation, styling and direction all brought together in a brilliant piece of film.
What do you think are going to be the main challenges for agencies in the next two years?
I think the main challenges over the next two years are to keep the ideas fresh and allow enough budget to do the idea justice. The craft of production is often getting forgotten, it takes a bit of time and you need the right people to do it.
If you could give your 16 year old self one piece of career advice, what would it be?
Don’t worry too much, you already have a good work ethic, so don’t panic, it will come!
What keeps you inspired?
Pushing forward keeps me inspired, I like to turn new corners on the road and keep things moving.
Catch Rhona (alongside Eyebolls co-founder Victoria Watson) at our Industry Insights event with AdSmart from Sky: The Power of TV - December 5, Edinburgh. Find out more.