Interview with Rhona Drummond

Executive Producer, Eyebolls

Eyebolls were involved with last years’ Edinburgh Tattoo campaign. Can you tell us about the production of the ‘paint’ images?

This was a lovely piece of work to produce and a real team effort between The Leith Agency, David Boni and The Royal Edinburgh Military Tattoo. We shot the portraits of the real people in studio with their full uniform on, we then changed them in to old uniform and threw green chromakey paint on them. The green paint then allowed us to change the colours to ‘Tartan’ in post production. It was fun and it was messy!

Who are the people new to you (either within your business or externally) who have particularly impressed you in the last twelve months?

We were recently introduced to Matt Cooper of The Little Black Book, he is passionate, enthusiastic and makes you feel like you are his only client. He knows the international advertising industry inside and out and is infectiously positive and driven. We don’t often get to be a Client, so you can imagine how refreshing and safe this has made us feel.

The one campaign you are most proud of since starting Eyebolls?

Gosh, this is a hard question as I am proud of all of the work we produce, but I think the one piece that stands out is ‘Food Waste’, produced on behalf of The Leith Agency for The Scottish Government, this year. This is a really lovely piece of animation which lends itself well to a full campaign, whilst portraying an important message.


Industry wide, what work has excited you most this year?

I would say Viva La Vulva is the best bit of work this year. It is a really bold and brave idea. It demonstrates amazing craft, music, animation, styling and direction all brought together in a brilliant piece of film.

What do you think are going to be the main challenges for agencies in the next two years?

I think the main challenges over the next two years are to keep the ideas fresh and allow enough budget to do the idea justice. The craft of production is often getting forgotten, it takes a bit of time and you need the right people to do it.

If you could give your 16 year old self one piece of career advice, what would it be?

Don’t worry too much, you already have a good work ethic, so don’t panic, it will come!

What keeps you inspired?

Pushing forward keeps me inspired, I like to turn new corners on the road and keep things moving.

Catch Rhona (alongside Eyebolls co-founder Victoria Watson) at our Industry Insights event with AdSmart from Sky: The Power of TV - December 5, Edinburgh. Find out more.