Uncomfortable Conversations: The Fine Line between Marketing and Misleading

Faux or No? The line between clever marketing and deceptive advertising is blurrier than ever.

Join The Marketing Society, alongside The British Chamber of Commerce to delve into the contentious world of fake advertising. In our 'Uncomfortable Conversations' format, we'll create a space for open dialogue to discuss and debate the ethics and impact of fake marketing.

We’ll discuss:

• Brands Pushing the Limits: Are some campaigns crossing the line? We'll analyze past FauxOOH campaigns to see where things went wrong.
• Legitimate Strategies: What ethical tactics can brands use to understand the impact of their work?
• AI's Role: Delve into how AI technology is shaping, and sometimes distorting, the marketing landscape.

Event Details:
Date: Wednesday 11 September 2024
Time: 8:30am – 10:30am SGT
Venue: Berkeley Group Singapore, 10 Marina Boulevard #16-04, Marina Bay Financial Centre Tower 2, Singapore 018983

BOOK YOUR PLACE NOW
 

Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal. 
>>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
>>> If you are yet to set up your membership portal, please set it up here (using the email address at application): https://marketingsociety.com/login/initial
For any questions, please email [email protected]

By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Member, The British Chamber of Commerce, TalonOOH or Speakers. The registration link will be in your invite.

Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior marketers (no sales roles). 

In collaboration with: