Triveni is a Marketing Technology leader with 20 years experience. She has led Brand & Digital Marketing mandates across Unilever, PepsiCo and WPP. She is now Co-Founder & Director of PARAllELWORLDS.AI, a Digital Twin SaaS platform that accelerates B2B Sales productivity.

In her Digital Marketing leadership roles, she grew the digital footprint of iconic billion-euro CPG brands across India, China, AMEA. She has deep expertise in landing strategic and creative storytelling across web1 and 2 media channels, and has orchestrated multi-market technology partnerships.

Most notably, Triveni led the reimagining of Unilever’s ‘analog’ soap and toothpaste brands into Brand-as-a-Service, integrating Connected Pack & Health-Tech, to offer consumers accessible telehealth services.

Triveni has led high-performing teams across markets, and engages c-suite decision makers, media & creative agencies, and technology partners.

She is currently enjoying her sharp learning curve and the energy rush of scaling one of the most promising technology businesses in the era of Industry 4.0!